Proximity-Based Advertising

How to build an indoor positioning system?

Proximity-Based Advertising Building an indoor positioning system involves a combination of hardware and software components. Here are the general steps you might follow: 1. Choose a positioning technology: There are…
How to Choose Bluetooth Chipset

How to Choose Bluetooth Chipset

When it comes to choosing a Bluetooth chipset, there are several factors to consider, such as power consumption, range, data transfer rates, and compatibility with different devices. Here are some…
Let’s Talking About the Bluetooth Advertising

Let’s Talking About the Bluetooth Advertising

Bluetooth advertising, also known as Bluetooth beacon advertising or Bluetooth proximity marketing, is a location-based marketing technique that uses Bluetooth technology to broadcast promotional messages or offers to nearby Bluetooth-enabled…
smart home

The Promise and Perils of IoT Consumer Applications

smart home The Internet of Things (IoT) has transformed the way we interact with technology, offering incredible new opportunities for innovation and growth. However, the widespread adoption of IoT devices…