BLE beacons

Bluetooth beacons have seen steadily growing adoption since their introduction in 2013. Let’s explore 3 key trends shaping the future of beacon tech in the years ahead. Integration With 5G…

Since their introduction almost a decade ago, Bluetooth beacons have often been pigeonholed as tools for retail marketing. However, creative companies are finding important new applications for beacon technology across…

As companies seek to bridge the gap between physical and digital experiences, Bluetooth beacons and NFC tags are two leading technologies. How do these wireless solutions compare? Introducing Bluetooth Beacons…

Two main protocols dominate the Bluetooth beacon landscape - Eddystone from Google and iBeacon from Apple. Here is an overview of each protocol's capabilities and key differences that businesses should…

As businesses implement networks of Bluetooth beacons for indoor positioning and mobile engagement, security should be a top priority. Here are 5 best practices to keep your beacon infrastructure and…

Bluetooth beacons can provide innovative interactive experiences for customers. However, successfully deploying beacons across large venues requires careful planning and execution. Here are best practices to consider for your beacon…

Effective asset management is central to smooth business operations. But for many enterprises, lack of real-time visibility into asset inventory makes it hard to maximize utilization. This is where BLE…