We planned the Beacon rollout for six weeks. The plan was clean. The building was not. The floor plan is a lie Our model said one Beacon every twenty meters…
A product manager once asked me, flat out: "Why don't we just put the Bluetooth in our own chip?" Good question. The honest answer took a week of spreadsheets and…
A suitcase goes missing at baggage claim. The BLE Tag inside it is broadcasting, but the phone that could find it is in another terminal. The owner walks past a…
A retail chain runs 2,000 beacons across 80 stores. In a normal week, 14 of them go silent. Nobody notices — until a locator app returns "no signal" and a…
A Bluetooth module leaves the lab clean and returns from the field dead. Nine times out of ten the killer was invisible at the bench: a static zap at the…
A hospital loses 30 wheelchairs a month. Not stolen — just missing. A factory cannot find 12 percent of its torque tools on any given Friday. Asset tracking promises to…
Most Bluetooth modules advertise a "line-of-sight range" of 50 to 100 meters at 0 dBm. In a warehouse with metal racking, concrete walls, and 2.4 GHz congestion, that number drops…
Deploying hundreds of BLE tags across a warehouse is the easy part. The hard part is making sure your gateways actually see them — consistently, at scale, without burning through…
Managing a single Bluetooth Beacon is trivial. Managing 500 across 30 retail locations is engineering. Each beacon runs on a coin cell, has no network interface, and can only communicate…
Every Bluetooth module lives or dies by its clock. The RF synthesizer needs a 32 MHz reference to hit the 2.4 GHz ISM band. The sleep timer needs a 32.768…